Using video and rich media to attract clients.
I write this Blog from Essex, VT. Vermont was the last state to have its own TV station, 54 years later, an initiative of the VT legislature will make it the 1st with universal access to speed broadband. Globally, the widespread acceptance of broadband technology opens up many doors for marketers to reach clients and prospects in multiple content formats. Most importantly, it allows web sites to incorporate high definition video. Video allows marketers to make an impression in a time when clients are getting better at tuning out print, television, radio, and static image and text based web advertising.
Companies utilizing video content may find that web site visitors spend more time on their site. Additional time spent on the site along with unique features mean that potential clients are more likely to remember a businesses’ name and its product. It could also increase the likelihood that they will share information about that site with co-workers and fellow members of the business community.
Video alongside other rich media may be especially helpful in attracting clients to a site because it engages them and their business needs. Often it may offer a brief survey when a potential client logs on. The results allow the site to present options to the client that directly addresses their needs. These options may include invitations to upcoming live web casts or to watch those already in their catalog. Additionally, there is typically the ability of a client to opt into a newsletter, RSS feeds or other communications from an organization.
Utilizing rich media can be a powerful and effective way to reach a target audience. Therefore, it can be one of the most cost effective. Further because it has the ability to evoke emotion and create a connection similar to television, it can also mean that clients remember the site and have positive impression of it. It also enhances the search experience of clients which may create a loyal following.
Tags: blog, broadband, definition, High, video