Multi-format content marketing
When executives visit Google today they often want information to help them do their jobs better. To engage prospects business marketers must focus on creating valuable information and content. A recent Junta42 study suggests, “Even in tough economic times, money is still flowing into content marketing initiatives. 31% of marketing and publishing decision-makers plan to increase spending in 2009.”
Their top content formats are:
Membership/social initiatives
E newsletters
Blogs
Online video
White papers
Microsites
Smart companies are packaging and integrating multiple content formats into their sales buying lifecycle, yet buyers are all keenly aware and skeptical of push and hype marketing. How do you plan on engaging and converting your website visitors into customers in 2009?
Tags: b2b content marketing, content marketing, online video