Articulate value to a buyers persona
All good content marketing programs must include a way to articulate value to a buyer’s persona. I turned to Dave Winsow, CEO of Epik One and asked him to weigh in on the topic:
All good content marketing programs must include a way to articulate value to a buyer’s persona. I turned to Dave Winsow, CEO of Epik One and asked him to weigh in on the topic:
July 2nd, 2009 at 6:07 pm
Dave makes excellent points on buyers persona! Another interesting post I found on this topic is from Newt Barrett “How to Sell Successfully Online by Understanding and Engaging with Your Buyer Personas” [http://contentmarketingtoday.com/2009/03/13/how-to-sell-successfully-online-by-understanding-and-engaging-with-your-buyer-personas/]
July 2nd, 2009 at 6:27 pm
Ambal, during my conversation with Dave he talked about how simple SEO is in reality. Assuming you have relevant content, there are 3 or 4 best practices that can take you a long, long way. I think we would all agree, people are making it much harder then it really is.