Reduce the cost of sales with a content rich sales information portal.
A major benefit for undertaking sales alignment and content marketing initiatives is to reduce the cost of sales. According to Sirius Decisions, “ Unrelenting expense pressures are forcing sales leaders to rethink the affordability and disposition of all their sales support resources.” The evolution of sales to content marketing provides sales a platform that allows the sales person to become a subject matter expert. A recent Forrester study cites up to 19% of SG&A expense is tied up in the hidden cost to support sales, so the RIO numbers are huge.
From Sirius Decision’s perspective, they describe the development of microsites augmented with rich media that allows salespeople to access content or people resources to differentiate their goods and services from their competitors. Not only does sales information portals and content marketing allow you to find, care and feed website visitors but reduces the cost of the sales process too.
Tags: content marketing, Forrester Research, reduce cost of sales, sales information portal, Sirius Decisions