How a sales information portal can reduce the cost of sales.
With the economic rebound in play and knowledge and content gaps at an all time high, a sales information portal can transform process activities efficiently and effectively with just in time information. Let’s first lets talk about the components, Figure 1 identifies a typical work flow of a sales information portal:
Sales: Current inside and outside sales force and marketing.
Legal: Current terms and conditions document
IT: Technology used to support process
ATS: available to sell
WIP: work in process (product)
AR: accounts receivable
SME: Subject matter expert
CRM: Customer relationship management
The integration points is a taxonomy, process activity and anticipating what is in the mind of the buyer, i.e. is product engineering information is required during the sales process.
Tags: "everybody sells", b2b content marketing, sales information portal