B2B Content Marketing

Keyword marketing assumes you own the word string via a domain registration service.  Search engine optimization on the other hand you are vying for position for a particular keyword string based on campaigns.

Today with over 75% of click throughs from organic search, insure organic placement takes precedent over pay per click.

With 8 word searches and multiple suffixes showing up in search results it’s still  quality, relevant content that gets top organic placement and the click throughs.