The vazt difference between search engine optimization and keyword marketing.
Tuesday, September 15th, 2009Keyword marketing assumes you own the word string via a domain registration service. Search engine optimization on the other hand you are vying for position for a particular keyword string based on campaigns.
Today with over 75% of click throughs from organic search, insure organic placement takes precedent over pay per click.
With 8 word searches and multiple suffixes showing up in search results it’s still quality, relevant content that gets top organic placement and the click throughs.
