VAZT

Assessment to measure sales and marketing alignment

Sales and marketing organizations have different goals, which can make it difficult to make sure they are in alignment. This situation assessment can measure the alignment of sales and marketing and help you determine how you can improve the success of your marketing and sales programs.

Rules

Does not at all describe my organization and its behavior - 0

Somewhat describes my organization and its behavior - 1

Very much describes my organization and its behavior - 2

Sales knows how to up-sell across our portfolio of products and solutions
We lose sales to “no decision”:
Sales knows how to ask the right questions to create need for our unique capabilities
Sales is comfortable talking to business buyers and does not rely on a technical sale
Sales is self sufficient and does not require subject matter expertise to close an opportunity

We have consistent messaging – sales does not create rogue presentations and materials
Our company is viewed as a thought leader, not just a provider of products and solutions
We have access to real-life data that will keep our finger on the pulse of how the changing economy is affecting our market
Sales follow-ups on all the leads marketing gives them
We have a strong presence on the web, reaching both business and technical buyers

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